March Style Icon - Fei Fei Sun

The flawless, dynamic and versatile look of Chinese beauty Miss Fei Fei Sun has been hugely sought after since she won Elite's Model Contest in 2008. In just a short space of time she shot to success gracing the catwalks and starring in campaigns for many of the leading international brands and was plucked by fashion king Karl Lagerfeld to represent his Paris-Shanghai collection. Her versatile look sees no limit in both fashion and beauty. Her face is a beautiful canvas that can lend itself to various looks from pretty/ethereal to sharp/androgynous.


She is constantly on the cover of Chinese Vogue, Chinese Elle and Chinese Marie Claire as well as international publications French Vogue, Italian Vogue and British Vogue. Her beauty sees no boundaries from magazines to walking the runway for the likes Vera Wang, Marc Jacobs, Alexander Wang, Givenchy, Valentino and Lanvin, to an extensive ad campaign portfolio consisting of Louis Vuitton, Calvin Klein and Valentino. Despite sharing her name with a famous Chinese actress, this supermodel is fast becoming a fashion and runway celebrity in her own right.


Just like her looks, Fei Fei's dress sense is versatile. She brings a refreshing sense of sunshine with her glistering look that is luxurious, dressed down and effortlessly cool - what can be simply described as relaxed luxe. We are in love with her neutral colour palette consisting of tans, creams, beige, blacks and navy. By cleverly sticking to this family of colours Miss Sun's wardrobe makes each outfit she puts together an effortless selection each time.

With accessories Fei Fei's more-is-more approach is both experimental and fearless. She wears oversized bags to fit her daily needs as she steps out and hits the streets in her casual-luxe attire. Her bags completely go against all her style codes and are the focal point of the outfit, usually in bold bright colours despite their classic (usually satchel) shape. Her relaxed and fun choice in bags gives her outfit a burst of excitement and fun. When it comes to accessorising her feet Miss Sun makes sure that she has a spring in her step with her collection of comfortable flat boots. Shoes follow her strict neutral colour code, unlike her bags. Her choice in footwear stresses upon comfort with a masculine element from brogues to rock to biker-inspired lace up and buckle ankle boots.

DAY OUTFIT

Mint Velvet - Stone Trench Coat

£149

All Saints - Utility Trench Coat

£250

Boohoo - Lucy PU Skinny Fit Trousers

£20

Paul's Boutique - Skinny Jeans

£55

Mango - Oversized Jumper

£22.99

ASOS - Cambridge Satchel Company exclusive to ASOS 11" Leather Satchel

£85

Net-A-Porter - Belstaff Barkmaster Leather Ankle Boots

£335

ASOS - Avatar Stirrup Boots

£95

NIGHT LOOK

Selfridges - French Connection Stretch-knit Ribbon dress

£130

New Look - John Zack Lace Dress

£39.99

Selfridges - McQueen Studded Large Clutch

£140

Mimi Boutique - Colin Studded Clutch

US$46

Mango - Sandals

was £64.90 NOW £20.90

Mango - Fetish Sandals

£74.99

Fei Fei believes in investment clothing that stand the test of time. With a neutral colour palette and cleverly selected tailored pieces Miss Sun never has to worry about fashion seasons. Her off-duty style is always current for all weather and style seasons 365 days a year. Now you're ready to take on the world in comfort and in style, running your errands but still looking feminine and luxurious thanks to Fei Fei's educational style.